How did USLAW begin, and what has fueled its success over the past 25 years? In the first installment of a special three-part USLAW Live! series, USLAW CEO Roger Yaffe reflects on the organization's earliest days, the relationships that shaped its future and the principles that continue to define it today.
From a simple website and a shared passion for golf that sparked a pivotal connection to the vision of the founders and early leaders who built the organization, Roger shares candid stories and valuable perspective on what has remained constant through decades of growth. Co-hosted by Jessica Dark (Pierce Couch in Oklahoma), Pam Hallford (Carr Allison in Alabama) and Mike Judy (Dysart Taylor | Kansas/Western Missouri), this episode offers a behind-the-scenes look at the early days of USLAW. Tune in.
3:10 Roger Yaffe’s career path to USLAW.
6:45 How the USLAW connection happened.
11:54 What was your takeaway from the meeting with the original 6 that made you think this would succeed?
13:04 What were early takeaways, thoughts and ideas that would set them apart from other legal marketing groups?
13:22 Attorney’s successes in their own individual careers set the bar.
16:50 What were you and the early leaders looking for in order to grow membership?
19:10 What was the energy like?
21:33 Member vetting process
25:20 From USLAW perspective - what should anyone take away from USLAW?
27:41 The USLAW experience.
29:30 Looking back, did you ever envision it being what it is today?