What has fueled USLAW NETWORK’s growth over 25 years? In this conversation, we go behind the scenes with USLAW CEO Roger Yaffe to explore how the focus on recruiting quality firms was rooted in a client-first business development strategy built around relationships, ROI and increasingly personalized events.
Roger shares why smaller gatherings can create some of the strongest connections, the story behind USLAW’s “no business cards” culture and what it takes to produce more than two dozen events a year. And then there are the buses. From breakdowns and wrong turns to one memorable encounter with a porte cochère, Roger revisits a few legendary USLAW “buscapades.” Co-hosted by Jessica Dark (Pierce Couch in Oklahoma), Pam Hallford (Carr Allison in Alabama) and Mike Judy (Dysart Taylor | Kansas/Western Missouri), this episode offers a look at the strategy, culture and controlled chaos behind the USLAW experience. Tune in.
3:10 What led USLAW's growth?
5:44 ROI for members and their clients, growing USLAW’s portfolio of client-facing events
8:27 Client size or geographic reach
9:05 What is a national client and where do regional clients fit in?
10:23 Growth of USLAW events
11:20 Focus on smaller-sized events
12:10 Centralizing the invitation process and why that was necessary. Firms are not travel agents.
13:15 Relationships come first.
14:52 USLAW culture, no business cards
16:45 Why the no business cards approach has repercussions outside of USLAW life
17:33 Importance of USLAW social events
18:24 Best legal education and best events in legal industry
20:08 What goes on in planning an event.
24:44 What is the chaos that goes on behind the scenes?
28:50 Bus stories and buscapades